Taco Rocco

The Product

Taco Rocco is a new popular taco truck serving Washington DC Metropolitan Area. Taco Rocco strives to be the best, healthiest, and cleanest taco establishment in the DMV area. They offer a wide verity of tacos to all types of customers, from vegan to die hard taco lovers.

Project Duration

August 2021 to October 2021

The Problem

Professionals with limited time lack the time to wait in line.

The Goal

Design an app for Taco Rocco that allows users to bypass the long lines and easily order and pick up their tacos.

My Role

UX designer designing an app for Taco Rocco from conception to delivery.

Responsibilities

Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.

User Research

Summary

I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was working adults who don’t have time to wait in long lines.

This user group confirmed initial assumptions about Taco Rocco’s customers, but research also revealed that time was not the only factor limiting users from waiting in line. Other user problems included obligations, interests, or challenges that make it difficult to wait in a line for more than 10 minutes just to order tacos.

Pain Points

Time

Working adults are too

busy to spend time in line

Accessibility

Platforms for ordering food

are not equipped with

assistive technologies

IA

Text-heavy menus in apps

are often difficult to

read and order from

Problem Statement:

Vikki lives a very busy lifestyle with 3 young kids. Jennah 3, Kelly 5, and Danny 6. Her husband Jeremy is a lawyer, who is also very busy and doesn’t have time to cook either.

,VA

Design Process

Wireframes

Low-Fi Prototype

Usability Study

Parameters

Study Type

Unmoderated

Participants

3 participants

Location

Washington D.C., remote

Length

10-20 min

Findings

I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.