Bread.Ed

The Product

Bread.Ed is Washington DC-based organization that focus on teaching young adults about nutrition. The organization needs a tool that helps people learn about and manage their diets. Bread.Ed's primary target users include college students and adults who want to learn about nutrition and how to eat properly, and prepare healthy foods.

Project Duration

October 2021 to December 2021

The Problem

Lack of nutrition education and the ability to track their food intake.

The Goal

Design an app for Bread.Ed that allows users to learn how to prep meals, learn diets, track food intake, and even interact with like minded individuals in the community.

My Role

UX designer designing an app for Bread.Ed from conception to delivery.

Responsibilities

Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.

User Research

Summary

I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was young adults who lack the knowledge of nutrition, dieting, and food journaling.

Research revealed that lack of education was not the only factor limiting users from learning about nutrition. Other user problems included obligations, interests, or challenges that make it difficult to understand nutrition, find recipes, and track food consumption.

Pain Points

Knowledge

Young adults that lack

nutritional knowledge

Accessibility

Platforms for ordering food

are not equipped with

assistive technologies

IA

Text-heavy menus in apps

are often difficult to

read and order from

Problem Statement:

Hailey is a busy young professional who needs nutritional knowledge, recipes, and dieting tips because she would like to eat healthy and keep track of her food intake.

Design Process

Wireframes

Mobile Wireframe

Website Wireframe

Low-Fi Prototype

Usability Study

Parameters

Study Type

Unmoderated

Participants

4 participants

Location

Washington D.C., remote

Length

20-30 min

Findings

I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.